Case Studies / NYFW, Nippies and THRASIO
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New York Fashion Week: a brand experience the client booked again

SWAN x Nippies at New York Fashion Week

The problem

Fashion week gives a brand one room, one night, and an audience that judges fast. The staff in that room are the brand for every guest who never speaks to the founder or the designer. A lifestyle brand under THRASIO needed a team that matched the room.

What the client said

SWAN was so professional, prepared, and really elevated our NYFW brand experience. We will definitely be hiring them again for future activations. Nippies / THRASIO, via swanofficial.com

Why it matters to the next client

Repeat intent is the metric that counts in this market. Agencies and brands carry a short list of staffing partners they trust in a high value room. This testimonial is SWAN's entry ticket to that list for fashion and beauty, and the reason NYFW in February is the warmest outreach window in the outreach kit.

Before this sheet is sent: add the event date, the roles and headcount SWAN supplied, one or two approved photos, and the name and title of the person quoted. A named buyer at a named brand is worth more than any adjective on this page.

Next step for the reader: a 15 minute intro call. SWAN replies with a scoped proposal within 48 hours. Contact through swanofficial.com.

Next sheet: the pilot event offer

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